ANALISIS STRATEGI PEMASARAN PRODUK PERTAMAX TURBO DI DEPO PLUMPANG PT. PERTAMINA (PERSERO)

Hidayat Hidayat, Sri Wilistiningsih

Abstract


Developing Successsful Marketing Strategies uses real market examples to demonstrate the development of effective marketing strategies.The approach uses an organization’s mission and vision statements to guide the development of marketing goals,strategies,and tactics.Central to the developmentof marketing strategy is the use of the marketing mix of price,place,product,and promotion.The book neatlyweavesthe process of developing a marketing strategy with the use of the marketing mix.Throughout the book examples are given to clarify  the theories and guide the reader through the strategic marketing planning process.Managers and executives will use this book as a guide to grow an established bussines or start a new one.


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